One of our favorite local brands is officially opening its first retail store, per a report in the Star Tribune. Minneapolis-based stocking hat maker Love Your Melon has announced it will soon take over a retail space over at Washington and 3rd Avenues, but that the store won’t exactly be a traditional one with normal operating hours.
In fact, the plan for now is to only have the store open once or twice a month while mostly featuring brand new products in limited editions.
As for what the store will be used for otherwise, the co-founder and president Love Your Melon says it’ll be occupied by influencers and celebrities who work with the brand to do live, on-site photo and video shoots.
Along with an awesome line of hats, Love Your Melon is also well-known for its charitable contributions as well. Initially, the company donated a hat to a child battling cancer for each hat sold, but now the goal is to donate half of its after-tax profits to pediatric cancer research and to support families and parents in need who have a child battling cancer.
So far, Love Your Melon has donated over $4.3 million and has donated 125,000 hats.